Dual Nationali-tees

Insight

Applications for dual nationality have skyrocketed in the last 2 years, meaning more World Cup fans than ever supporting more than one team.

Idea

Nike already design the England shirts – but this time they’re making reversible World Cup shirts. So dual nationals can support both their countries with only one piece of kit.

Newspaper wraps with different teams on each side pushing you to the site where you can customise your dual nationali-tee.

Reversible shirts

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